The Ethical Salesperson: Myth, Joke, or Missed Opportunity?
Sales has a reputation problem—but it’s changing. Here’s why I believe ethics aren’t just compatible with business development, they’re essential to doing it well.
Discounts Aren’t Always the Deal You Think They Are
It’s tempting to offer discounts to close a deal—but what are you really giving away? In this post, I break down when it makes sense to lower the price, and when it risks lowering your worth.
Where Do You Draw the Line?
Where do you draw the line between product design and manipulation? A late-night chat about game mechanics led me to a deeper look at responsibility in business—and what it means to lead with ethics.
What Burnout Taught Me After Shutting Down My Startup
Burnout doesn’t always look like breaking down, it can look like survival mode. It can follow you for months or years. But stepping away from something that’s draining you isn’t giving up. It’s choosing growth. There’s strength in knowing your limits and deciding your path with intention, not ego.
Why I Still Write Handwritten Letters (and Why It Matters)
I still write handwritten notes—with wax seals and all. It's not about being old-fashioned. It's about staying true to who I am in a world that constantly pushes you to fit in.
Part 3 of 3: What to Do After the Show: Turning Momentum Into Long-Term Wins
The show might be over, but your job isn’t. Here’s how to turn post-conference momentum into long-term wins.
The Gold Brick Test: A Story of Integrity
A mysterious gold bar, a legal loophole, and a moment of truth. Here’s the story of how I chose integrity over a half-million-dollar mistake—and why I’d do it again.
Part 2 of 3: What to Track During a Conference (and How to Actually Do It)
Don’t rely on memory. Tracking key data during a trade show is what turns casual meetings into long-term wins. Here’s how to actually do it while still enjoying the event.
Building My Sales Tech Stack: Tools That Help Me Win at Business Development
Building a smart sales tech stack can turn daily chaos into strategic wins. Here’s a breakdown of the tools I’m using to work smarter, stay present, and build stronger connections.
Part 1 of 3: How to Set KPIs Before a B2B Conference (and Actually Track Them)
Before you step onto the show floor, you need a plan. Here’s how to set meaningful KPIs and track the success of your next B2B conference.
How to Actually Win at B2B Conferences: The Truth About Leads, Booths, and Building Relationships
Based on my experience managing some of Canada's top gaming conferences, I share the hidden truths about what makes B2B events successful—and how to avoid walking away disappointed.
The Balance Between Structure and Instinct: Why I’m Drawn to Hybrid Roles
From QA to business development, I’ve always been drawn to roles that blend strategy with gut instinct. In this post, I share how embracing both logic and emotion has shaped my career—and why trusting your prep and your instincts is key to lasting success.
Putting the Customer First Isn’t Just a Buzzword — It’s a Mindset Shift
Instead of calling them customers, I started calling them investors—and that mindset shift changed everything. It helped me build not just a company, but a community that believed in what we were building together.
Lessons from the Blade: Why Mastery Requires Patience
Learning how to shave with a straight razor taught me a powerful truth: mastery takes time. Whether it’s sales, self-improvement, or just learning something new, you can’t rush greatness—you have to earn it, one careful step at a time.
Embracing the Journey—Not Just the Destination
Failure isn't the end—it's a chance to redefine success. In this post, I share the lessons learned from my journey with Genesis: Battle of Champions, and how embracing mistakes helped me grow stronger, reconnect with others, and build a more ethical approach to business.