Sales has a reputation problem—but it’s changing. Here’s why I believe ethics aren’t just compatible with business development, they’re essential to doing it well.

It’s tempting to offer discounts to close a deal—but what are you really giving away? In this post, I break down when it makes sense to lower the price, and when it risks lowering your worth.

Don’t rely on memory. Tracking key data during a trade show is what turns casual meetings into long-term wins. Here’s how to actually do it while still enjoying the event.

Instead of calling them customers, I started calling them investors—and that mindset shift changed everything. It helped me build not just a company, but a community that believed in what we were building together.